The two brands are collaborating for the first time.
“When tokidoki and Sanrio chose us to develop the app, we were honored and thrilled. Being the developer of this app and to bring the longstanding Tokidoki x Hello Kitty consumer products collaboration into a game, is amazing,” says Cristian Salaris, chief executive officer, Bitbuu. “We’re sure fans of both the iconic Sanrio and Tokidoki brands will love this enchanting and immersive new game. And the the Tokidoki x Hello Kitty collaboration ones, will love it too .”
The Tokidoki x Hello Kitty Globematcher game brings the two brands together for the first time in a hyper-immersive new game. And the game is going to be released soon.
Google Play and iOS will be the first releaser stores worldwide. Thereafter, it will be available on other online platforms including the Apple Store, Amazon, Apple TV and Google TV. The game will be available for smartphones and tablets. It is suitable for ages 4 and up.
The game involves solving puzzles of increasing difficulty and unlocking access to different planets as players reach new levels. Players can play alone or invite friends to join them. They also can them gifts or competing, to see who gets the best score. There’s also a rewards system to gain more gameplay or more opportunities to progress. The game will operate on either an ad-based or pay-to-play basis.
The game is now in the soft launch stage. Full global launch on all major platforms will follow soon. Users can use this link to register on the app store in pre-install mode. They will receive a push notification as soon as the app is available. Here a sneak peek of the trailer.