The fall of the major brand is a sign that traditional toys are no longer in style. Newer generations are growing up with more technology based like augmented reality toys.
Augmented reality toys of the future
Augmented reality toys are the next big thing, now that smartphones are commercially viable even for kids. Innovations in the market allow your child to play and learn on a much bigger scale. Augmented reality for brands like Lego allows your child to add their fusion kit projects to a Lego world.
The Lego world is similar to the incredibly popular world of Minecraft. Your child can govern lego citizens, build towns and preserve all lego creations. As augmented reality toys even after dismantling the lego parts. Unlike before, where you would have to purchase an additional lego set to preserve anything.
AR for education
Dinosaurs are back, on your coffee table! A smart card from a popular augmented reality toys video games manufacturer. It creates AR dinosaurs that your child can play and learn from.
There are a lot of apps where your child can adopt a digital pet, whether it is an animal, robot or even a dragon. AR based learning tools are a great audio visual medium to educate your child. Also teaching them how an animal looks and sounds.
The activation of physical toys into 3D shapes allows dolls and plushies to be animated in an app. Updates on the app allow the toys to do newer things every day. Minions in different shapes and forms can be brought to life on your smartphone and tablet using AR technology.
McDonald’s has found another way to make their happy meal even happier than before. They are creating an app that can use the meal boxes to make augmented reality toys video games where you can score soccer style goals.
AR as an Industry
The Augmented Reality Marketing Campaign industry has been growing so rapidly, most people across the world use AR today, without even realizing it. Instagram, Snapchat and other social media apps have filters built on AR. The gaming industry has led innovation in AR technology and has made the most number of applications on the concept. Similar to Instagram filters, now your children can transform themselves into their favorite aliens from the Ben 10 universe.
AR for Businesses
While gaming has is the leader in the AR industry, that time is coming to an end. Augmented reality marketing campaign strategies have become a powerful tool for businesses to interact with their clients. Augmented reality for brands has turned into a business of its own.
Clothing companies have been using AR to help their customers look at themselves in clothing before they choose to buy it. Furniture companies are using AR to help customers arrange their rooms, with exact measurements. The benefit of looking at the same piece of furniture from different angles, in different places, for mixing and matching comparisons before customers are satisfied enough to make a purchase. Reports indicate that the majority of shoppers return to a webstore more often if AR services are offered. All of this makes a strong case to expect more instances of an augmented reality marketing campaign.