The fall of the major brand is a sign that traditional toys are no longer in style. New generations have access to a greater range of tech-based toys that are in line with the digital realities of our world.
Toys of the future
Augmented Reality toys are the next big thing, now that smartphones are commercially viable even for kids, innovations in the market allow your child to play and learn on a much bigger scale. Augmented reality for brands like Lego allows your child to add their projects to a Lego world using their lego fusion kits.
The lego world is similar to the incredibly popular world of Minecraft. Your child can govern lego citizens, build towns and preserve all lego creations even after dismantling the lego parts, unlike before, where you would have to purchase an additional lego set to preserve anything.
AR for education
Dinosaurs are back, on your coffee table! A smart card from a popular augmented reality toys video games manufacturer generates AR dinosaurs that your child can give commands to, play with and learn from.
There are a lot of apps where your child can adopt a digital pet, whether it is an animal, robot or even a dragon. AR encyclopedias are the perfect audio-visual tool to educate your child, teaching them how an animal looks, sounds and what unique traits it has.
The activation of physical toys into 3D shapes allows dolls and plushiest to be animated in an app. Updates on the app allow the toys to do newer things every day. Minions in different shapes and forms can be brought to life on your smartphone and tablet using AR technology.
McDonald’s has found another way to make their happy meal even happier than before, creating an app that can use the meal boxes to make an AR based goal scoring game.
AR as an Industry
The Augmented Reality industry has been growing so rapidly, most people across the world use AR today, without even realizing it on Instagram, Snapchat and other social media apps. The gaming industry is the pioneer in AR technology and has made the most number of applications on the concept. Similar to Instagram filters, now your children can transform themselves into their favorite aliens from the Ben 10 universe.
AR for Businesses
While gaming has established itself as a leader in the AR industry, that time is coming to an end. Now with augmented reality marketing campaign strategies becoming a powerful tool for businesses to interact with their clients, AR has turned into an advertising medium.
Clothing companies have been using AR to help their customers look at themselves in clothing before they choose to buy it. Furniture companies are using AR to help customers organize their rooms, with exact measurements and the benefit of looking at the same piece of furniture from different angles, in different places, for mixing and matching comparisons before customers are satisfied enough to make a purchase. Reports indicate that the majority of shoppers return to a webstore more often if AR services are offered.